ArcAme

Visual Identity

 
The architecture agency ArcAme with which we work regularly asked us in 2013 to completely redefine its visual identity.
The main axis of reflection was to think in parallel to a « pictogram » and a logo based on the name of the agency, and to merge or separate them if necessary. It was important that through the logo, we could « read » the name of the agency. The graphic form of the two « A » that fit into each other in the pictogram evokes the course, the path and the place, but also the thinking head (in profile), the study.

see : Pressbook Arc•Ame  ►