
The architecture agency ArcAme with which we work regularly asked us in 2013 to completely redefine its visual identity.
The main axis of reflection was to think in parallel to a « pictogram » and a logo based on the name of the agency, and to merge or separate them if necessary. It was important that through the logo, we could « read » the name of the agency. The graphic form of the two « A » that fit into each other in the pictogram evokes the course, the path and the place, but also the thinking head (in profile), the study.
see : Pressbook Arc•Ame ►
SubjectVisual IdentityClientArcAme Year2013